Revenue Arc

The Scaling Readiness Check

Twelve questions. Ten minutes. One verdict.

Growth can hide the flaw it is multiplying. This Check tests the four dimensions a company must hold to scale: durable revenue, a repeatable way of winning, a compounding customer base, and a pace the organisation can absorb. The weakest dimension sets your verdict.

Answer for the company you have in mind. Pick the answer you could evidence, not the one you believe. If your revenue mixes product and services, answer from the weaker line.

Nothing you select leaves this page unless you submit the form at the end.

Built from The Truthscaling Study, a study of 182 business-to-business technology companies: 78 that failed to scale and 104 that scaled and held, all 182 scored on one instrument locked before any company was read.

Your verdict

Scaling multiplies these four dimensions. The weakest sets the ceiling. Averages hide that; this Check does not. Each dimension: three questions, scored out of nine.

Built from The Truthscaling Study, a study of 182 business-to-business technology companies: 78 that failed to scale and 104 that scaled and held, all 182 scored on one instrument locked before any company was read.

This Check scores your answers, not your numbers. Optimism can flatter answers. It cannot flatter numbers.

Get the full written reading

A short reading of your result, written by Mark Ward – what the pattern suggests and what to check first. It arrives within one working day. Your details are used to send it and for nothing else.

If you are answering about a portfolio company, answer for that company.

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This Check scores what you believe. The Scaling Verification tests whether your records agree, and gives you a written verdict. The Scaling Baseline puts your executive team in one room to agree where the company stands and what it will be measured against.

revenuearc.co.uk/scaling-readiness-check

Market and Proposition Build

Where to compete now and next, whom to serve and why they will buy: settled on evidence, not conviction.

Revenue System Build

A sales system capable people can run, so winning stops depending on the efforts of founders or superstars.

Customer Value and Expansion Strategy

The post-sale system that turns a signed contract into value delivered, revenue retained and accounts that grow.

Commercial Intelligence

The process, data and technology that let the company see itself truthfully, and the governance that makes it act on what it sees.

Pricing and Value Realisation

The pricing architecture, execution protocols, and commercial controls that convert delivered value into revenue and margin that hold.

Commercial Transformation

The flagship. When the failure is systemic, we rebuild the commercial and revenue system end to end and carry the change through.