Revenue Arc is a B2B
scaling advisory firm.
Growth is not scale. Not even when it’s fast.
01Who we help
We bridge strategy and execution for technology CEOs, executive teams, boards and investors before they commit capital to growth. Before a deal closes. As value creation plans form. After acquisitions. In turnarounds or restructures. Whenever a board decides what growth to fund.
02What we do
We test your growth systems against the written standard for scale, exposing gaps in the numbers and differences among leaders. We then facilitate key decisions, so your executive team owns an evidence-based plan that every leader has challenged, backed and committed to execute.
03The value we deliver
Faster execution on a plan leaders trust. Capital follows the right priorities, in the right order, and at the right time. A written result says whether your records prove the company is ready to scale, what limits it and what to fix first. Each action has an owner, deadline and budget agreed by those who deliver it.
The one standard for scale
It’s worth repeating, because the misconception can be expensive: Not even fast growth guarantees scale. We codified the properties and conditions of scaling successes and built the standard. The Truthscaling Study is a forensic comparison of two large groups of B2B technology companies, the successes and the failures. Every company is named, every metric is shown, every result is disclosed in the register.
Many of the companies that failed to scale grew their revenue. The study corrects a common belief about growth, showing that revenue rising fast for several years does not mean a company has scaled. Every result we give is based on comparative empirical research using forensic analysis.
of invested cash lost across 43 of the companies that failed to scale
Revenue shows what happened, not why
Flat or falling revenue brings pressure to act quickly, and leaders often fund the most visible problem rather than its cause. When revenue is growing, the plan looks right and few people question it. Yet growth can be paid for in several ways.
- More salespeople
- Discounts and concessions
- Engineering built for one large name
- An acquisition that adds revenue without improving the business that bought it
Each adds revenue this year. None shows whether the company can win and keep its next customer at the same cost or less. We test the records behind the figure before more capital goes in.
Will our growth continue if we stop the extra spending on it?
What should we spend money on now to revive our growth, and what after that?
HOW WE WORK
Three steps. Each useful on its own.
Before anything is decided, we set out where the company actually stands, read from its own records rather than from opinion. What is true, what limits the company, and what to fix first.
A result changes nothing until the people who run the company reach one position, working from a single body of evidence. Current state by area, the problems named, and the remedies the team will be measured against.
A plan is ready when every change has money against it, a place in the order, and a name. We do not carry out the work, and we take no fee from anyone who does. We will help you find the right partners.
The three products
The Scaling Baseline
We read your records against a written standard and tell you what is true, whether they prove the company can scale, what limits it, and what to fix first.
£19,500
The Strategy Offsite
Three days with your executive team, starting from the Scaling Baseline. They settle where the company stands, find what is causing each problem, and decide which changes matter most. The case for the board is built before they leave, in their own words.
Price on request
ExecutiveStrategic Alignment
When the strategy exists, but the executive leadership team is not yet operating as one team around it. An offsite that resolves the differences into real decisions and collective commitment.
Price on request
A first view, free, 10 mins.
The Scaling Readiness Check
Twelve questions, ten minutes, and a result based on your own answers, read against the four conditions of scale revealed in the Truthscaling Study. Free.
Take the Check
WHO IT'S FOR
Technology, software and services companies, and the investors behind them.
Before a deal closes. When a value creation plan is being set. After an acquisition, when two revenue engines have to become one. In a turnaround or a restructure. And whenever a board is about to fund a growth plan.
These are the points where being wrong about scaling costs the most, because the capital is committed long before anyone finds out.
that tell them apart.