This Privacy Policy describes the policies of Revenue Arc on the collection, use and disclosure of your information that we collect when you use our website, https://www.revenuearc.co.uk (the “Service”). Revenue Arc is at Station View, Austen Hse, Guildford, GU1 4AR, United Kingdom of Great Britain and Northern Ireland. Email: contact@revenuearc.co.uk. Phone: +44 1483 920903. By accessing or using the Service, you are consenting to the collection, use and disclosure of your information in accordance with this Privacy Policy. If you do not consent to the same, please do not access or use the Service.
We may modify this Privacy Policy at any time without any prior notice to you and will post the revised Privacy Policy on the Service. The revised Policy will be effective 180 days from when it is posted in the Service. Your continued access or use of the Service after that time will constitute your acceptance of the revised Privacy Policy. We therefore recommend that you periodically review this page.
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Information We Collect:
We will collect and process the following personal information about you:
- Name
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How We Use Your Information:
We will use the information that we collect about you for the following purposes:
- Marketing/ Promotional
- Customer feedback collection
- Support
- Site protection
If we want to use your information for any other purpose, we will ask you for consent. We will use your information only on receiving your consent, and then only for the purposes for which you grant consent, unless we are required to do otherwise by law.
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The Scale Foundations Check
If you complete the Scale Foundations Check and ask for a written reading, we collect what you enter on the form. That is your name, company, work email, revenue band, the description you choose for your company, the timing of any growth investment, the decision in front of you, and your consent. The submission also carries your twelve answers, the four condition scores and the verdict the Check produced. It also carries the version of the Check you used, and any campaign or referrer information in the web address you arrived by.
We use this information for one purpose: to write and send you the reading you asked for, and to reply if you write back. We do not add you to a marketing list, and we do not use your answers for advertising. If, in your reading, we offer a call, taking it up is your choice.
Your answers and scores are not stored by the website. The submission is sent to us by email through Microsoft 365 and held in our mailbox. We keep it for as long as we need it to send the reading and to answer any reply, and for no longer than two years, after which it is deleted. You can ask us to delete it sooner at any time by writing to contact@revenuearc.co.uk.
Nothing in the Check stores a cookie or writes to your browser. A refresh starts the Check again.
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Booking a call
If you book a call through our Book a call page, we first ask which description fits you and for your work email address. These two answers are checked in your browser to open the calendar and are not stored by the website. The booking itself is made through Calendly, our scheduling service. You give Calendly your first and last name, your email address, your company name, your city, your role, the topics you want to discuss, and the email addresses of any guests you add. Calendly also records the time you chose, your time zone, and whether you chose Microsoft Teams or Zoom.
We use this information only to arrange and prepare for the call. Calendly creates the event in our Microsoft 365 calendar and sends you and your guests the invitation, the reminders, and the links to reschedule or cancel. If you choose Microsoft Teams, the meeting is created in our Microsoft 365 account. If you choose Zoom, your name and email address are passed to Zoom to create the meeting link.
We do not add you or your guests to any list. The confirmation email may include a link to The Devil’s Advocate, our LinkedIn newsletter. Subscribing is your choice and is handled by LinkedIn.
Calendly is based in the United States and takes part in the EU-US Data Privacy Framework and its UK Extension, which covers transfers of personal data from the United Kingdom. The booking record is held in Calendly and in our Microsoft 365 calendar. We keep it for as long as we need it for the call and any work that follows, and for no longer than two years, after which it is deleted. You can ask us to delete it sooner at any time by writing to contact@revenuearc.co.uk.
The Calendly calendar loads on our page only after you answer the two questions. When it loads, Calendly may set its own cookies and shows its own cookie notice inside the calendar.
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The B2B Scaling Study
If you ask to read the B2B Scaling Study 2026, we collect what you enter on the form. That is the description you choose, your name, job title, company and work email address, and whether you tick the box for The Devil’s Advocate. We also record the date and time, any campaign details in the web address you arrived by, and when you first open the Study. Personal email addresses are not accepted.
We use this to send you a personal link, to review requests from advisers and prospective partners, and to reply if you write to us. If you tick the box, we also use it to invite you to The Devil’s Advocate on LinkedIn. We do not use it for advertising.
The record is held in our website’s database and sent to us by email through Microsoft 365. Your link sets one cookie so that it opens in the browser where you first use it; the cookie lasts two years. We keep the record for no longer than two years, after which it is deleted. You can ask us to delete it sooner by writing to contact@revenuearc.co.uk.
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How We Share Your Information:
We will not transfer your personal information to any third party without seeking your consent, except in limited circumstances as described below:
- Scheduling (Calendly) and meeting services (Microsoft Teams, Zoom)
We require such third parties to use the personal information we transfer to them only for the purpose for which it was transferred. They must not retain it for longer than is required for that purpose.
We may also disclose your personal information in three cases. (1) To comply with applicable law, regulation, court order or other legal process. (2) To enforce your agreements with us, including this Privacy Policy. (3) To respond to claims that your use of the Service violates any third-party rights. If the Service or our company is merged or acquired with another company, your information will be one of the assets that is transferred to the new owner.
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Retention Of Your Information:
We will retain your personal information for 90 days to 2 years, or for as long as we need it to fulfil the purposes for which it was collected. Those purposes are detailed in this Privacy Policy. We may need to retain certain information for longer periods such as record-keeping / reporting in accordance with applicable law or for other legitimate reasons like enforcement of legal rights, fraud prevention, etc. Residual anonymous information and aggregate information, neither of which identifies you (directly or indirectly), may be stored indefinitely.
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Your Rights:
Depending on the law that applies, you may have a right to access, rectify or erase your personal data, or to receive a copy of it. You may also have a right to restrict or object to the active processing of your data, and to ask us to share (port) your personal information to another entity. You may withdraw any consent you gave us to process your data. You may also have a right to lodge a complaint with a statutory authority, and such other rights as may be relevant under applicable laws. To exercise these rights, you can write to us at contact@revenuearc.co.uk. We will respond to your request in accordance with applicable law.
If you do not allow us to collect or process the required personal information, or you withdraw your consent, you may lose access to the services for which your information was sought.
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Cookies Etc.
To learn more about how we use these and your choices in relation to these tracking technologies, please refer to our Cookie Policy.
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Security:
The security of your information is important to us and we will use reasonable security measures to prevent the loss, misuse or unauthorized alteration of your information under our control. However, given the inherent risks, we cannot guarantee absolute security and consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.
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Third Party Links & Use Of Your Information:
Our Service may contain links to other websites that are not operated by us. This Privacy Policy does not address the privacy policy and other practices of any third parties, including any third party operating any website or service that may be accessible via a link on the Service. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
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Grievance / Data Protection Officer:
If you have any queries or concerns about the processing of your information, you may contact our Grievance Officer. Write to Revenue Arc, Station View, Austen Hse, Guildford, GU1 4AR, or email contact@revenuearc.co.uk. We will address your concerns in accordance with applicable law.
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