Truthscaling_Study_Register_v20260908a · 2026 edition · 8 September 2026 · Mark C. Ward

Every company the Study holds, and what was ruled about it. Published so that anyone can check the claim rather than take it.

The StudyThe Truthscaling Study is a study of 182 business-to-business technology companies: 78 that failed to scale and 104 that scaled and held. All 182 were scored on one instrument, locked before any company was read. The register holds 199 companies. Twelve moved after they had been coded, ten off the failure side and two off the success side, and none was deleted. Every ruling is recorded and reversible, and the register is published.

How to read this

Four groups. The first two are the Study. The third records every company that moved after it had been coded. The fourth is on the register but was never part of the Study, and its rows were kept rather than deleted so that the count can be checked.

Group Count What the ruling means
The failure set 78 Failed to scale. In the Study.
The success set 104 Scaled and held. In the Study.
The Study 182
Reclassified off the failure side 5 Ruled not to be scaling failures after they had been coded. Out of the failure set. Not yet written into the success set, because success membership and the durability test have still to be applied to them.
Held pending resolution 5 On or near the line that separates the two sets, or with no current market mark. Out of both sets until the question is settled.
Excluded 6 Healthy take-privates and acquisitions. Not scaling failures. Marker rows, never researched.
Calibration anchor 1 Kept only as an anchor for the enabling failures. Not a scaling failure.
On the register 199
Two counting bases, and the rule about them.78 is how many companies failed to scale. 76 is how many of those have been fully coded, because two were moved into the failure set on 25 August 2026 and their failure-mode coding is still queued. Every figure about what the failures exhibited is stated on 76. Every figure about how many failed is stated on 78. The two are never mixed in one sentence.

1. The failure set

78 companies. Two are marked as having moved in from the success side on 25 August 2026; their coding is queued, so they count towards membership and not towards any failure-mode figure.

Reference Company Sector, as recorded
CASE-076 2U, Inc. Education technology – online program management and tech-enabled education services
CASE-001 Airware Enterprise commercial drone software – cloud platform for aerial data collection and analytics
CASE-077 Anthology Inc.(core platform rebranded Blackboard Inc. on emergence; brands include Blackboard Learn, Ally, Illuminate) Vertical software with configuration – higher-education software-as-a-service spanning learning management, student information, CRM, ERP and student-success systems
CASE-003 Appen Artificial intelligence training data / data annotation services / AI-and-machine-learning data crowdsourcing – Australian-headquartered global crowd workforce for labelling speech, natural language, image, video, text, and relevance data used by AI model builders
CASE-004 Apprenda Enterprise platform-as-a-service (PaaS) – private-cloud application platform for .NET and Java enterprise workloads with subsequent Kubernetes integration
CASE-080 Arrival SA(Arrival Group; Nasdaq: ARVL), Luxembourg-domiciled, UK-headquartered Industrial and supply chain – electric commercial vehicle manufacturing via "microfactory" assembly
CASE-005 Atos IT services / managed infrastructure services / cybersecurity / supercomputing – diversified European IT services group
CASE-006 Atrium Legal technology – hybrid law firm and legal software-as-a-service for startup clients
CASE-088 Aventiv Technologies, LLC(parent of Securus Technologies; brands include Securus Technologies, JPay, Securus Monitoring and AllPaid) Regulated communications technology – correctional and government communications and payments (incarcerated-person communications services)
CASE-008 Babylon Health Healthcare / digital health – AI-powered telehealth, virtual primary care, NHS GP partnership platform
CASE-009 Bench Accounting Small-business bookkeeping and tax services – technology-enabled human-bookkeeper service
CASE-011 Blippar AR software – consumer-facing AR unicorn pivoting to enterprise
CASE-012 Bright Health Healthcare technology – health insurance and value-based care platform
CASE-070 Builder.ai(Engineer.ai Global Limited) Artificial intelligence and machine learning – no-code app-development platform with services attach
CASE-078 Byju’s(parent Think and Learn Private Limited; U.S. financing subsidiary Byju’s Alpha, Inc.) Education technology – consumer online tutoring and learning apps with acquired test-prep, coding and upskilling businesses (edge-of-scope; see Notes)
CASE-013 C3.ai AI / enterprise software – industrial AI applications
CASE-014 Capita Business process outsourcing / professional services (UK public-sector heavy)
CASE-015 Carta FinTech / vertical SaaS – cap-table management and equity administration
CASE-097 Cervest Limited Data and analytics technology – AI-powered climate intelligence and risk analytics
CASE-018 Convoy Logistics technology / digital freight brokerage / B2B marketplace – Uber-for-trucking matching truckers with shippers via ML-powered platform
CASE-096 Cubyn(Cubyn Logistics SAS) Industrial / supply-chain technology – e-commerce logistics and fulfilment (3PL, on-demand)
CASE-021 Cybereason Cybersecurity – endpoint / XDR / MDR services attach
CASE-023 Daqri Enterprise augmented reality / industrial wearables / smart-helmet and smart-glasses hardware – AR headsets and software for manufacturing, construction, energy, defence, and field-service customers
CASE-024 Docker Container technology – enterprise container platform (Docker Enterprise) and developer-focused container tooling (Docker Desktop, Docker Hub)
CASE-025 Domo Vertical SaaS / BI – cloud-based business intelligence platform
CASE-026 Element AI Artificial intelligence professional services / enterprise AI consultancy
CASE-093 Embark Technology, Inc.(Embark Trucks) Industrial / supply-chain technology – autonomous (Level 4) trucking software
CASE-027 Fast Consumer payments – one-click online checkout for ecommerce merchants
CASE-092 Fast Radius, Inc. Industrial / supply-chain technology – cloud (additive and subtractive) manufacturing service bureau
CASE-028 Flexport Logistics technology / digital freight forwarding / customs brokerage / e-commerce fulfillment – end-to-end global supply chain software platform
CASE-030 Forward Health Healthcare / consumer primary care – AI-augmented tech-enabled primary care clinic chain and self-service AI clinic kiosks (Forward CarePods)
CASE-031 Fuze Unified communications-as-a-service (UCaaS) – enterprise cloud voice, video, messaging and collaboration
CASE-090 Ghost Autonomy, Inc.(formerly Ghost Locomotion, Inc.) Autonomous-driving software – self-driving software platform for automaker partners
CASE-071 Greensill Capital(UK) Ltd Regulated-industries financial technology – supply-chain finance and securitisation
CASE-032 Hopin Virtual events / online conference hosting platform / video communications – COVID-era category-creator for fully-remote business events
CASE-033 Hortonworks Enterprise data infrastructure / open-source Hadoop distribution / big data platform – data storage, orchestration, and computation across multi-cloud, on-premises, and edge environments
CASE-035 InVision Design technology – cloud-based design collaboration software and digital product design prototyping for designers and enterprise design teams
CASE-036 IronNet Cybersecurity – network detection / collective defence
CASE-037 Katerra Construction technology – vertically integrated modular construction
CASE-085 Kimura Capital LLP(Kimura) Financial services – non-bank private-credit commodity trade finance asset manager
CASE-038 Knewton Education technology – adaptive learning platform and Open Educational Resource (OER) courseware
CASE-039 Lacework Cybersecurity – cloud security / CNAPP
CASE-040 Layer Communications platform-as-a-service / messaging API / chat-and-video infrastructure for application developers – API-and-SDK platform enabling brands and developers to integrate Facebook-Messenger-like messaging experiences inside their own apps
CASE-084 LifeScan Global Corporation(operating subsidiary LifeScan, Inc.; OneTouch brand) Healthcare and life-sciences technology – blood-glucose monitoring devices and connected diabetes-management software
CASE-041 MapR Big data and Hadoop distribution – converged data platform for analytics, AI and machine learning
CASE-095 Northvolt AB Industrial / supply-chain technology – lithium-ion battery cell manufacturing for electric vehicles
CASE-045 Olive AI Vertical SaaS – healthcare workflow automation
CASE-100 Own(OwnBackup)moved in 25 Aug 2026 Software as a service data protection and data management (Salesforce ecosystem)
CASE-101 PagerDutymoved in 25 Aug 2026 Digital operations and incident response software
CASE-046 Pear Therapeutics Healthcare / digital therapeutics – FDA-cleared prescription digital therapeutics (PDTs)
CASE-047 Pivotal Software Data and analytics – enterprise PaaS (Cloud Foundry)
CASE-048 Plastiq Business-to-business payments – credit-card-funded payables for small and medium businesses
CASE-049 Pluralsight Enterprise technology workforce development – on-demand video training
CASE-050 Powa UK-based commerce technology – ecommerce platform, point-of-sale and mobile payments (PowaTag)
CASE-075 Power by Britishvolt Ltd(trading as Britishvolt) Industrial and supply chain – electric-vehicle lithium-ion battery cell manufacturing (gigafactory)
CASE-091 Prospect Medical Holdings, Inc. Regulated healthcare services – for-profit acute-care hospital operator
CASE-081 Railsbank Technology Limited(trading as Railsr; formerly Railsbank) Financial services tech – embedded finance / Banking-as-a-Service and Cards-as-a-Service (API platform)
CASE-053 Rethink Robotics Robotics / industrial automation / collaborative robots ('cobots') – pioneer creator of the collaborative robot category for manufacturing applications
CASE-098 Romeo Power, Inc. Industrial / supply-chain technology – electric-vehicle battery modules and packs with battery-management software
CASE-055 ScaleFactor Small-business accounting automation – 'AI-powered' bookkeeping, payroll and back-office automation
CASE-082 Silverbird Global Limited(trading as Silverbird) Financial services technology – cross-border payments and multicurrency accounts for international-trade SMEs
CASE-072 Stenn International Ltd / Stenn Assets UK Ltd(Stenn Technologies, Luxembourg parent) Financial services technology – cross-border invoice and trade finance for small and medium-sized enterprises
CASE-057 Sumo Logic Cloud-native machine data analytics – observability and security analytics
CASE-058 Sungard Financial-services technology and business-continuity / disaster-recovery services – dual-entity scope: (1) SunGard Data Systems pre-2014 integrated parent (financial-services software plus information availability services); (2) post-2014 spin-off Sungard Availability Services (data centre / disaster recovery / workplace recovery)
CASE-059 Synapse Banking-as-a-service infrastructure – fintech-to-bank middleware
CASE-060 Tintri Enterprise storage / VM-aware all-flash and hybrid-flash storage arrays / data centre infrastructure for virtualised environments – storage systems designed specifically for VMware shops with virtual-machine-level analytics
CASE-099 Truphone Limited Regulated-industries technology – telecoms, eSIM and global MVNO with regulated-communications compliance software
CASE-061 Uptake Industrial Internet of Things (IIoT) / industrial AI / predictive analytics for heavy-equipment operators – data-science platform for condition monitoring and asset optimisation across mining, energy, rail, wind, and military verticals
CASE-062 Ve Interactive Digital advertising / adtech / e-commerce re-engagement – cart abandonment recovery, programmatic advertising, email remarketing for online retailers and e-commerce operators
CASE-063 Veev Construction technology / proptech – modular and prefabricated residential homebuilding (single-family homes and multi-family residential) with technology-enabled manufacturing process
CASE-064 Veritone Artificial intelligence operating system / enterprise AI services / data refinery – aiWARE platform plus advertising-services plus content-licensing-and-media-services for media, government, legal, and energy verticals
CASE-094 Volta Trucks Ltd / Volta Trucks AB Industrial / supply-chain technology – electric commercial vehicles (16-tonne electric truck)
CASE-079 WANdisco plc(renamed Cirata plc, October 2023) Data and analytics – enterprise data replication / migration software (LiveData, Hadoop/Big Data, cloud data movement)
CASE-069 Wejo Group Limited(UK operating entity Wejo Limited) Data and analytics – connected-vehicle data exchange and software
CASE-086 Wellpath Holdings, Inc.(correctional-healthcare operating entity Wellpath, LLC; behavioural-health division Wellpath Recovery Solutions) Healthcare and life-sciences services – tech-enabled correctional and behavioural healthcare delivered under government contract
CASE-065 Zendesk Customer service / customer experience software (SaaS)
CASE-066 Zenefits HR technology / HR-SaaS / employee benefits administration – free HR platform monetised via state-licensed health insurance brokerage commissions
CASE-067 Zume Food technology / restaurant automation / sustainable food packaging

2. The success set

104 companies. The success registry holds 106 rows; the two reclassified to the failure side on 25 August 2026 are listed in section 3 and are not counted here.

Reference Company Sector, as recorded
SCASE-044 Abridge AI/ML; healthcare clinical documentation
SCASE-016 Academia Vertical SaaS with configuration; education reseller
SCASE-022 Acora IT services and managed services; Microsoft
SCASE-026 Air IT IT services and managed services; SME
SCASE-018 ANS Group Cloud services; cybersecurity
SCASE-019 Apogee Corporation IT services and managed print
SCASE-056 AppDynamics Application performance monitoring and observability
SCASE-007 Aspire Technology Solutions IT services and managed services; cybersecurity
SCASE-003 Babble Contact-centre and unified communications
SCASE-025 BCN Group IT services and managed services; Microsoft
SCASE-030 Block Solutions IT services and managed services; NHS Cisco
SCASE-008 Bridewell Cybersecurity
SCASE-004 Business Systems(UK) Regulated industries technology; financial services tech
SCASE-051 Business Systems International(BSI) AI/HPC infrastructure; technical infrastructure
SCASE-017 Centerprise International IT services and managed services; public sector
SCASE-049 Chainguard Cybersecurity; container security and supply chain
SCASE-048 Chronosphere AI/ML; observability for Kubernetes
SCASE-010 Clay Data and analytics; AI/ML; go-to-market software
SCASE-094 ClearBank(ClearBank Ltd – ClearBank Group) Embedded banking / Banking-as-a-Service infrastructure; UK regulated bank with Dutch EU credit institution licence
SCASE-054 ClickUp Productivity SaaS; work operating system
SCASE-009 CloudClevr Unified communications; cybersecurity
SCASE-035 Codestone Group Vertical SaaS with configuration; SAP / Microsoft Business Central
SCASE-103 Cognism(Cognism Limited) B2B sales intelligence platform – contact data, intent signals, KYC-compliant prospecting for revenue teams
SCASE-057 Confluent Data streaming infrastructure
SCASE-024 Connect Managed Services Unified communications; managed services
SCASE-058 Coupa Business spend management
SCASE-046 Crescendo AI/ML; customer experience
SCASE-038 Croft Communications Unified communications; managed services
SCASE-059 CrowdStrike Cybersecurity platform
SCASE-052 Cursor AI/ML; developer tools
SCASE-060 Datadog Cloud observability and security
SCASE-027 DSP-Explorer Data and analytics; Oracle managed services
SCASE-106 Dufrain(Dufrain Ltd) Data management services and data analytics consultancy – data discovery, governance, business intelligence, analytics implementation
SCASE-061 Elastic Search, observability, and security platform
SCASE-037 Espria IT services and managed services (formerly Mode / eacs)
SCASE-020 FluidOne Connectivity; IT services and managed services
SCASE-014 Focus Group Unified communications; IT services
SCASE-032 FourNet Cybersecurity; Cisco; Critical National Infrastructure
SCASE-036 FSP Consulting Services Microsoft consulting; strategy
SCASE-062 Further Health-spending account administration
SCASE-053 Gamma AI/ML; productivity and visual storytelling
SCASE-102 Gearset(Gearset Ltd) DevOps platform for the Salesforce ecosystem – release management, CI/CD, testing, sandbox seeding, backups, code analysis
SCASE-063 GitLab DevSecOps platform
SCASE-042 Glean AI/ML; enterprise search
SCASE-064 Gong Revenue intelligence and revenue workflows
SCASE-011 Harvey AI/ML; legal technology
SCASE-065 HashiCorp Infrastructure automation and secrets management
SCASE-066 Highspot Revenue enablement
SCASE-098 Hippo Digital(Hippo Digital Ltd; CH 09877239; ultimate parent Project Cake Bidco Ltd) Digital transformation consultancy (service design, software engineering, data, cyber, AI) – PE-backed services firm with technology overlay
SCASE-097 Hyperexponential(Hyperexponential Ltd / "hx") Pricing decision intelligence (PDI) software for commercial property and casualty (P&C) insurance
SCASE-067 iContact Email marketing software
SCASE-099 Immersive Labs(Immersive Labs Ltd; ultimate parent Immersive Labs Holdings Limited) Cybersecurity workforce resilience platform – simulated labs, drills, and assessments for security teams and board-level cyber readiness
SCASE-031 Intercity Technology Unified communications; managed services
SCASE-068 Iodine Software Healthcare artificial intelligence and revenue cycle software
SCASE-013 Iomart Cloud hosting; IT services
SCASE-021 Kerv Contact-centre and unified communications; Microsoft services
SCASE-069 LeanIX Enterprise architecture and software estate management
SCASE-029 Littlefish IT services and managed services; Microsoft
SCASE-070 LMS365 Learning and talent development software
SCASE-033 Made Tech Government digital services
SCASE-047 Menlo Security Cybersecurity; browser isolation
SCASE-071 monday.com Work management software
SCASE-072 MuleSoft integration software
SCASE-073 nCino cloud banking software
SCASE-074 NinjaRMM endpoint management and information technology operations software
SCASE-075 Okta identity security software
SCASE-100 Panaseer(Panaseer Limited) Continuous Controls Monitoring (CCM) / Security Posture Management for enterprise cybersecurity
SCASE-078 Pipedrive Sales CRM and revenue intelligence software
SCASE-092 PolyAI(PolyAI Limited) Enterprise conversational AI / voice agents for contact centres
SCASE-079 Procore Technologies Construction management SaaS; vertical software
SCASE-002 Qodea(formerly Appsbroker CTS) Data and analytics; cloud consultancy
SCASE-104 Quantexa(Quantexa Limited) Decision Intelligence (DI) platform – AI-driven data analytics for financial crime, KYC, customer intelligence, fraud detection
SCASE-039 Quorum Cyber Cybersecurity; Microsoft Security MSSP
SCASE-043 Replit AI/ML; coding agents
SCASE-050 Retell AI AI/ML; voice agents
SCASE-028 Roc Technologies IT services and managed services; public sector
SCASE-080 Samsara Industrial IoT; Connected Operations Cloud
SCASE-015 SCG / Southern Communications Unified communications; managed services
SCASE-081 SendGrid Email API; transactional and marketing email infrastructure
SCASE-082 ServiceTitan Vertical software for trades (HVAC, plumbing, electrical, home services)
SCASE-083 Shopify E-commerce platform; merchant operating system
SCASE-012 Sierra AI/ML; conversational agents
SCASE-084 Snowflake Cloud data platform; data cloud / AI data cloud
SCASE-085 Sonar(formerly SonarSource) Developer tools; code quality and security
SCASE-095 Summize(Summize Ltd) AI-powered Contract Lifecycle Management (CLM) software for in-house legal teams
SCASE-045 Supabase AI/ML; open-source Postgres backend
SCASE-034 Switchshop Networking; Cisco
SCASE-093 Synthesia(Synthesia Limited) Enterprise AI video generation / AI avatars
SCASE-101 Thirdfort(Thirdfort Limited) KYC / AML / Source of Funds verification for regulated professionals (legal, property, accounting, mortgage broking, wealth management)
SCASE-086 Toast Restaurant management software; vertical SaaS plus fintech
SCASE-105 TransFICC(TransFICC Limited) E-trading connectivity and workflow automation for fixed income and derivatives venues
SCASE-087 Twilio Cloud communications APIs; customer engagement platform
SCASE-041 UBDS Public-sector digital
SCASE-088 UiPath Robotic process automation; agentic AI and enterprise automation
SCASE-089 Unify AI-native go-to-market software; outbound sales AI
SCASE-055 Vanta Trust/compliance software; GRC
SCASE-023 Viadex IT services; global
SCASE-001 Wavenet IT services and managed services
SCASE-005 Xalient Cybersecurity; identity
SCASE-096 Xapien(Digital Insight Technologies Ltd, trading as Xapien) AI-powered due-diligence platform for KYC / AML / third-party risk assessment
SCASE-040 Xperience Vertical SaaS with configuration; Sage / Microsoft Business Central (NI)
SCASE-090 Yoobic Frontline employee experience; retail operations software
SCASE-006 Zenzero IT services and managed services
SCASE-091 Zerto Disaster recovery and ransomware resilience software; cloud data management

3. Moved after coding

Twelve companies. This section is the substantiation of the claim that rulings are reversible and recorded. No row was deleted in any of the twelve cases.

Reclassified off the failure side, five

Reference Company Ruling, as recorded
CASE-002 Anaplan Reclassified to the success set (leaver): scaled and either exited at or above three-quarters of peak or trades healthily; fails the failure-to-scale membership rule (no ≥25% reset and no distress event). Physical ingest into the success master is subject to the same success-side membership and durability test (Chunk A, gated on the durability run). Row retained, not deleted; fully reversible.
CASE-017 Cloudera Reclassified to the success set (leaver): scaled and either exited at or above three-quarters of peak or trades healthily; fails the failure-to-scale membership rule (no ≥25% reset and no distress event). Physical ingest into the success master is subject to the same success-side membership and durability test (Chunk A, gated on the durability run). Row retained, not deleted; fully reversible.
CASE-022 Cylance Reclassified to the success set (leaver): scaled and either exited at or above three-quarters of peak or trades healthily; fails the failure-to-scale membership rule (no ≥25% reset and no distress event). Physical ingest into the success master is subject to the same success-side membership and durability test (Chunk A, gated on the durability run). Row retained, not deleted; fully reversible.
CASE-043 Mphasis Reclassified to the success set (leaver): scaled and either exited at or above three-quarters of peak or trades healthily; fails the failure-to-scale membership rule (no ≥25% reset and no distress event). Physical ingest into the success master is subject to the same success-side membership and durability test (Chunk A, gated on the durability run). Row retained, not deleted; fully reversible.
CASE-044 Mu Sigma Reclassified to the success set (leaver): scaled and either exited at or above three-quarters of peak or trades healthily; fails the failure-to-scale membership rule (no ≥25% reset and no distress event). Physical ingest into the success master is subject to the same success-side membership and durability test (Chunk A, gated on the durability run). Row retained, not deleted; fully reversible.

Held out of both sets pending resolution, five

Reference Company Ruling, as recorded
CASE-010 BigBear.ai Held, out of the failure set pending an as-of date-stamp: trades above peak only on a point-in-time 2025 market swing, not a durable position.
CASE-016 Citrix–TIBCO Held, out of the failure set pending the durability test: take-private at about 82–83% of public peak, so the reset sits just inside the 25% line and is borderline.
CASE-042 Medallia Held, out of the failure set pending the durability test: take-private at or near peak, borderline on the 25% line.
CASE-052 project44 Held, out of the failure set: private with no current mark; treated as a disclosure ceiling rather than a verdict.
CASE-056 SoundHound Held, out of the failure set pending an as-of date-stamp: trades above peak only on a point-in-time 2024–25 market swing, not a durable position.

Moved off the success side into the failure set, two

Reference Company Ruling, as recorded
CASE-100 Own(OwnBackup) In the failure set, moved in from the success set (scaled, then reset). Failure-mode, trap and scale-validation coding is queued under open question OQ-118
CASE-101 PagerDuty In the failure set, moved in from the success set (scaled, then reset). Failure-mode, trap and scale-validation coding is queued under open question OQ-118

4. On the register, not in the Study

Excluded, six

Healthy take-privates and acquisitions. Each was assessed and ruled out. None was researched further, and every empty field in these rows is empty by design.

Reference Company Sector, as recorded
CASE-019 Coupa n/a. Excluded under the healthy take-private rule (D-02), row kept, never researched
CASE-020 Cvent n/a. Excluded under the healthy take-private rule (D-02), row kept, never researched
CASE-029 ForgeRock n/a. Excluded under the healthy take-private rule (D-02), row kept, never researched
CASE-034 Inovalon n/a. Excluded under the healthy take-private rule (D-02), row kept, never researched
CASE-051 Practice Fusion Healthcare / electronic health records (EHR) software – free / advertiser-supported cloud-based EHR for small-and-medium clinical practices
CASE-054 SailPoint n/a. Excluded under the healthy take-private rule (D-02), row kept, never researched

Calibration anchor, one

Reference Company Sector, as recorded
CASE-007 Avalara n/a. Excluded under the healthy take-private rule (D-02), row kept, never researched

What this register does not claim

  • No denominator. The Study does not know how many companies it could have examined. It makes no claim to be complete, representative or the largest of anything.
  • No screening record. The candidates considered before these rulings were never counted. That record does not exist and is not reconstructed.
  • Two failures are not yet coded. Their membership is settled; their failure-mode coding is queued.
  • “Held” means no recorded reset. For 64 of the 104 successes the financials are undisclosed. For those, held means no recorded reset of a quarter or more against peak and no distress event, as at 18 June 2026. It does not mean disclosed figures were checked. Thirty-two are affirmatively still scaling and eight are too recent to judge.
  • Partial fact verification. Most atomic claims in the success workbook are recorded as not yet publication-verified and are treated as not-in-source until that pass closes.
  • Not all sponsor-backed. 103 of the 182 had a named private equity operating partner. The rest were venture-backed, publicly listed, or held by a corporate parent. Sponsor-backed describes the audience this work is calibrated to, not the companies studied.
  • Sectors are as recorded. The sector text in this register is the working tag written at the time of coding. It has not been normalised into a taxonomy, and it is published as it stands.

How to cite it

Cite asWard, Mark C. The Truthscaling Study, 2026 edition. Revenue Arc, 2026. revenuearc.co.uk/research

A reference in the left-hand column of each table identifies a row for citation. Questions about a ruling go to contact@revenuearc.co.uk.

Truthscaling_Study_Register_v20260908a · Generated 8 September 2026 from FAILURE_CORPUS_MASTER_v20260825a.xlsx and SUCCESS_CORPUS_MASTER_v20260825a.xlsx · Counting bases and standing rules are set in Truthscaling_Study_Definition_and_Standing_v20260908a · The account of what the Study found is the book Truthscaling, out in 2027

Market and Proposition Build

Where to compete now and next, whom to serve and why they will buy: settled on evidence, not conviction.

Revenue System Build

A sales system capable people can run, so winning stops depending on the efforts of founders or superstars.

Customer Value and Expansion Strategy

The post-sale system that turns a signed contract into value delivered, revenue retained and accounts that grow.

Commercial Intelligence

The process, data and technology that let the company see itself truthfully, and the governance that makes it act on what it sees.

Pricing and Value Realisation

The pricing architecture, execution protocols, and commercial controls that convert delivered value into revenue and margin that hold.

Commercial Transformation

The flagship. When the failure is systemic, we rebuild the commercial and revenue system end to end and carry the change through.